About Prime

About Prime

Prime is an international luxury real estate agency that brings together market professionals, modern technology and continuous development.

About Prime

In 2015, we opened our first office with a team of 5 people in Zhukovka on Rublevo-Uspenskoe Highway. From day one, our focus has been on trust and technology. That's why over the years of hard work our team has grown to become a full-fledged ecosystem of 80 professionals with 3 departments in Moscow, Zhukovka and Dubai. Our clients include stars of Russian show business, politicians and businessmen.
10 years in the real estate market
More than 80
employees
30 International Property Awards
3 offices in Moscow, Zhukovka and Dubai

Our main product is luxury real estate

History of Prime

Prime is one of the leaders in the luxury real estate market. That's how we got to this point:
2015

On March 6, 2015, Fedor Solomatin founded Prime. Just three people made up the entire team, including Fedor himself.

A cozy little office on the 4th floor of a business center in Zhukovka, a heart full of ambition, and a burning desire to build the #1 company in the luxury real estate market.


2016

Slow and steady wins the race: Prime starts finding its footing. The first external brokers join the team, putting their faith in the vision and the company.

IT and marketing departments are officially established, with Pavel Ivlev stepping in as their leader. Pavel, who later became COO and eventually CEO, played a pivotal role in shaping Prime into what it is today.


2017
A game-changing year. Instead of indulging in one of their usual lunches, the team bet their last 7,000 rubles on marketing. That bold move turned into a $1,000,000 deal at Renaissance Park. Grit, determination, and unwavering belief kept the company moving forward.
2018

A breakthrough spring marked by a flood of countryside deals, Prime was officially on its feet, breathing confidently.

In September, the company took a risky but long-awaited step: entering the urban market. The first city office opened, the first urban sales department was established, and the first city clients arrived. Prime announced itself as a major player in real estate.

2019

From survival to growth: the team expanded with skilled brokers, the back office grew stronger, and the marketing department gained confidence.

Prime received its first-ever award at the prestigious International Property Awards, winning «Best Marketing» among all real estate agencies in Russia.


2020

Quick thinking and adaptability helped Prime thrive during the challenges of the pandemic.

The Prime ecosystem began to take shape, alongside a solidified management structure. The long-envisioned Prime Development was launched, with the successful pilot project Sareevo-38.

Prime claimed leadership on the market, winning 14 International Property Awards, breaking a 30-year record, including the title of Best Marketing in Europe.


2021

Prime went global with the launch of its first international department, Prime Dubai. Expansion of both suburban and urban offices continued.

Prime University, an in-house educational platform, was established, and the much-anticipated HR department was born. The company faced «growing pains» but learned valuable lessons.

Building on the success of Sareevo-38, Prime Development expanded with three more projects under construction.


2022

Prime leveled up, moving from a modest 150 m² to a sprawling 500 m² headquarters in Moscow City. A bold rebranding replaced the familiar blue with a daring lime green, aligning the company’s style with its spirit.

A record-breaking deal closed at 1 billion rubles. Prime Dubai’s department grew stronger, competing in the Arabian Property Awards for the first time and sweeping every category it entered.


2023

Another record smashed with a $34,000,000 deal. The company rebranded its website, prime.su, winning «Best Website in Arabia» the same year.

Prime Development’s «Garden Villa» launched successfully, and the «Forest Villa» was completed. The company once again dominated the Arabian Property Awards, taking home 3 out of 3 awards.

Recognizing the importance of media presence, Prime actively built its PR and HR brands.


2024
Fedor Solomatin handed over a stake in the business and operational control to Pavel Ivlev. Now the CEO and co-owner, Pavel focuses on operations, while Fedor shifts his attention to strategy and development.

The priority of the year: strengthening the management team. Long-standing, productive leaders were offered profit-sharing opportunities.

Prime’s PR and HR branding efforts flourished, along with the growth of Prime Talks, its signature event. Both the team and the market felt the rising impact of the Prime brand.

Notable achievements:

— A record-breaking 2.3 billion ruble deal in Sminex.

— Rebranding Prime Development to XALER.

— Successful launch of «Garden Villa» and entry into the international development market with City Walk by XALER.
2025
History is being written as we speak…
Награды иконка

First in Russia to receive the International Property Awards

This is the biggest and the most prestigious ceremony in the real estate world. We are the first agency in Russia to win the title of «Best Real Estate Marketing in Europe» at the world's most prestigious award, the International Property Awards. «The Best Website in Arabia», «The Best Agent in Europe», «The Best Agency», «The Best Development Project» — these are some of the awards that Prime has confidently claimed.

Our team

Our team consists of 80 professionals who know everything about luxury real estate. We work to turn your dreams into reality.
Fedor Solomatin

Fedor Solomatin

Founder

Pavel Ivlev

Pavel Ivlev

CEO

Makarenko Darya

Makarenko Darya

Head of City Sales Department

Natalia Yablokova

Natalia Yablokova

Head of Suburb Sales Department

Pavel Shalyapin

Pavel Shalyapin

Head Sales Department Dubai

Kristina Sakanyan

Kristina Sakanyan

Acting Financial Director

Anna Lobanova

Anna Lobanova

Head of Marketing and PR

Dmitriy Nevostruev

Dmitriy Nevostruev

Head of IT

Ilana Sabeeva

Ilana Sabeeva

Head of HR-department

Evgenii Titov

Evgenii Titov

Head of Sales Group

Roman Sviridov

Roman Sviridov

Broker

Elena Suhova

Elena Suhova

Broker

Natalia Slysarenko

Natalia Slysarenko

Broker

Dmitriy Churkin

Dmitriy Churkin

Broker

Ekaterina Shayakhmetova

Ekaterina Shayakhmetova

Broker

Peter Loghin

Peter Loghin

Broker

Svyatoslav Grigorovich

Svyatoslav Grigorovich

Broker

Larisa Fugurina

Larisa Fugurina

Broker

Inna Seregina

Inna Seregina

Broker

Alisiya Dremina

Alisiya Dremina

Broker

Elena Shilina

Elena Shilina

Broker

Elena Arhipova

Elena Arhipova

Broker

Dmitry Larin

Dmitry Larin

Broker

Artur Sokolnikov

Artur Sokolnikov

Broker

Katerina Belaya

Katerina Belaya

Broker

Elena Kravchenko

Elena Kravchenko

Broker

Alena Sholokhova

Alena Sholokhova

Broker

Konstantin Sorokin

Konstantin Sorokin

Broker

Maria Egorova

Maria Egorova

Broker

Lyudmila Pogolsha

Lyudmila Pogolsha

Broker

Anna Raikova

Anna Raikova

Broker

Olga Kirzner

Olga Kirzner

Broker

Nikolay Tihomorov

Nikolay Tihomorov

Broker

Artem Kuzeev

Artem Kuzeev

Broker

Angela Koziatintstkay

Angela Koziatintstkay

Broker

Veniamin Grafit

Veniamin Grafit

Broker

Nikita Zrebni

Nikita Zrebni

Broker

Daniil Kostilenko

Daniil Kostilenko

Broker

Elena Naumova

Elena Naumova

Broker

Sergey Presnyakov

Sergey Presnyakov

Broker

Rytikov Denis

Rytikov Denis

Broker

Maria Emelianova

Maria Emelianova

Broker

Irina Mantulenko

Irina Mantulenko

Broker

Denis Burih

Denis Burih

Broker for working with owners

Alexey login

Alexey login

Broker for working with owners

Nonna Smirnova

Nonna Smirnova

Broker

Natalia Zdanova

Natalia Zdanova

Broker

Ekaterina Sokolovskaya

Ekaterina Sokolovskaya

Broker

Oganesyan Artur

Oganesyan Artur

Broker

Rodion Solovey

Rodion Solovey

Broker

Diana Smirnova

Diana Smirnova

Broker

Elsa Boizova

Elsa Boizova

Broker

Dmitriy Mednikov

Dmitriy Mednikov

Broker

Nikita Demychkin

Nikita Demychkin

Broker

Anna Nikulina

Anna Nikulina

HR specialist

Anfisa Shevchenko

Anfisa Shevchenko

Assistant of Marketing and PR

Natalia Tishakova

Natalia Tishakova

Assistant to the CEO

Dina Rybakova

Dina Rybakova

Assistant manager

Violetta slavgorodskaya

Violetta slavgorodskaya

Assistant manager

Anastasiya Barishnikova

Anastasiya Barishnikova

city sales department coordinator

Evgeniya Grekova

Evgeniya Grekova

Sales Department Assistant.Countryside

Alexey Anatsky

Alexey Anatsky

Sales Department Assistant. Dubai

Elena Arshinova

Elena Arshinova

General Accountant

Anastasia Sumenkova

Anastasia Sumenkova

Junior Financial Manager

Tatyana Lisitskaya

Tatyana Lisitskaya

Lawyer

Anastasia Donenko

Anastasia Donenko

Junior lawyer

Tatiana Belikova

Tatiana Belikova

Accountant

Olga Chudnovskaya

Olga Chudnovskaya

Dubai Office Manager

Kseniya Podaneva

Kseniya Podaneva

Lead Marketer

Vera Kudravceva

Vera Kudravceva

SMM-manager

Kristina Mironova

Kristina Mironova

Junior Marketer

Anastasiya Barsukova

Anastasiya Barsukova

Price list manager

Anna Koroleva

Anna Koroleva

Product team leader

Anton Cvetkov

Anton Cvetkov

Contextual advertising specialist

Evgeny Konoplin

Evgeny Konoplin

The Target Specialist

Vladislav Golovkov

Vladislav Golovkov

Prime Call Supervisor

Yulia Prikhodko

Yulia Prikhodko

Quality Service Manager

Sofia Shehovtsova

Sofia Shehovtsova

Copywriter

Polina Kuzina

Polina Kuzina

Business Assistant to the Head of Marketing and PR

Ksenia Procenko

Ksenia Procenko

Assistant of Marketing and PR

Dmitriy Chabanov

Dmitriy Chabanov

Junior Designer

Nadegda Melnikova

Nadegda Melnikova

City Sales Department Coordinator

Dmitriy Dyachenko

Dmitriy Dyachenko

Developer

Maxim Uryupin

Maxim Uryupin

International broker

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